Men's Grooming Brand

In creating this fictional brand the approach was to use design elements from ancient Greek history, mythology, and architecture to create a distinct product line that stood out on the shelf. The design elements of the Grecian world added a sense of regal importance and dependable longevity to the brand that made it appear trustworthy. This was balanced out with the ironic humour of pairing the esteemed Grecian design with the common man’s need for a good shave. To play this up more, graphics like overtly comical moustache illustrations were juxtaposed with the dignified architectural photos. All of this brought together created a brand that was affable, playful, and immediately trusted.